A book titled 'The Art and Science of Approach to Fundraising Data and Research' by Stephanie Willis on a white surface, with two dried flowers, a black pen, a gray textured notebook, and part of a wooden object.

The Art and Science Approach to Fundraising Data and Research

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About the Book

Fundraising success isn’t accidental, and it’s about far more than asking for money. The Art and Science of Fundraising Data and Research introduces a relationship-based, donor-centered approach that blends philanthropy with data integrity, security, and strategy. Through practical, standalone chapters written in an accessible first-person voice, the book offers essential skills, real-world insights, and tools for using data and research to strengthen fundraising. Designed for newcomers and seasoned professionals alike, it equips readers to navigate today’s evolving nonprofit landscape with clarity, confidence, and impact.

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Stephanie Willis

About Stephanie

Stephanie Willis is a seasoned philanthropy strategist and data-driven fundraising leader with over 15 years of experience guiding nonprofit organizations toward greater impact.

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Testimonials

  • "Stephanie explains how to navigate the pain points in a fundraiser’s life from finding the right donor database to how prospect research works.”

    — Marianne M. Pelletier, managing director, Staupell Analytics Group

  • “Stephanie has the unique ability to translate complex data concepts into language that any person can understand.”

    — Joanne Curry, head of client success and principal, Creative Fundraising Advisors

  • "Her emphasis on two critical points deserves attention: the importance of estab- lishing donor relationships before formal research begins, and the essential practice of listening to and collaborating with fundraisers.”

    — Jennifer Filla, CEO of Aspire Research Group and president of Prospect Research Institute

  • "...should be assigned reading for fundraisers who will benefit from a clearer understanding of the science and data behind their profession.”

    — Robert J. Boone, senior director of advancement services at The Music Center

  • "“Stephanie blends practical philanthropy advice based on her life experi- ences with key fundraising principles that we PD professionals should all know and live by..."

    — Brittani Williams, Apra board member and director, development operations and prospect development at the Houston Zoo

Featured Events

Events
Apra Illinois Webinar
Bloomerang GiveCon
Apra Prospect Development
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A book titled 'The Art and Science of Approaching to Fundraising Data and Research' by Stephanie Willis, featuring a cover image of a sprouting plant wrapped in dollar bills.